Focused on winning overseas buyers for Chinese factories
Start with a free diagnosis of feasibility and effort, then choose the full engagement or standalone promotion. Delivery is measured on outcomes, against a bar agreed before work begins.
Export diagnosis
Your competitive position in this category, and what building it would take.
- Delivery target
- A 30-minute call, plus a one-page summary
- How it's priced
- Free
Export diagnosis
I measure which sources AI and search cite for the sourcing questions in your category, break down what those suppliers have in common, and inventory the private facts available to you — capacity, equipment, tolerance range, certifications, delivered work — then estimate the content gap and time to result. An existing website is not a prerequisite.
- Competitiveness: what cited suppliers share, and your distance from it
- Build effort: content gap, time to result, order of magnitude
- Private-fact inventory: the raw material for everything that follows
- Technical and content audit, where a site already exists
- Verdict: whether it merits the investment, and the first move
Full export growth
Site, on-site content and off-site work as one engagement. Measured in inquiries.
- Delivery target
- Inquiry volume meets the agreed target, set by category during the diagnosis
- How it's priced
- Build or rebuild fee (one-off) + monthly retainer + per-inquiry commission
Full export growth
Each depends on the others: off-site work creates exposure, on-site content lets a buyer judge capability, the site captures the inquiry. Remove one and the spend leaks at the next step. Delivered as one engagement, and measured on one outcome.
- Website build or rebuild, with rebuilds preferred over replacements
- Specs, tolerances, equipment lists and certifications, restructured and marked up
- Directories, association listings, B2B databases, trade-media contributions
- Monthly review across traffic, AI citations and inquiries
- Measured in inquiry volume, not in content output
Off-site promotion
Exposure only, across independent sources. Measured in traffic and citations.
- Delivery target
- AI mention rate on the agreed question set, and rankings on the agreed keywords
- How it's priced
- Monthly retainer
Off-site promotion
Suited to factories whose site already persuades: product pages carry specs, certifications and delivered work, and the gap is exposure alone. Where the site falls short, off-site work will not convert into inquiries; I say so at the diagnosis and decline the engagement.
- Directory, association and B2B database listings
- Trade media and technical forum contributions
- No paid links, no private blog networks
- Monthly re-measurement of citations and traffic, reproducible
- Measured in exposure and citations; inquiries are not promised
More great Chinese manufacturers deserve to beseen, trusted and chosen in global markets.
Talk to me about your growth